Branding graphic design typography content palette

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Created at 01/18/2022 18:14

The palette consists of Light, Semi dark colors. Accent colors #e9335e and #81d9ee. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5C3B6D (darkest) to #81D9EE (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #147484, #5C3B6D, #6C789C, #81D9EE, #A7C0CD, #E9335E

Palette Branding graphic design typography content palette combines 6 color codes:

HEX: #e9335e, RGB: (233, 51, 94); HEX: #81d9ee, RGB: (129, 217, 238); HEX: #147484, RGB: (20, 116, 132)

HEX: #6c789c, RGB: (108, 120, 156); HEX: #a7c0cd, RGB: (167, 192, 205); HEX: #5c3b6d, RGB: (92, 59, 109)

Simplified version of palette colors

Tint of Crimson, Tint of Sky Blue, Shade of Teal, Shade of Slate Gray, Shade of Light Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding graphic design typography content palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9335e	#e9335e	RGB(233, 51, 94)	—	—
#81d9ee	#81d9ee	RGB(129, 217, 238)	—	—
#147484	#147484	RGB(20, 116, 132)	—	—
#6c789c	#6c789c	RGB(108, 120, 156)	—	—
#a7c0cd	#a7c0cd	RGB(167, 192, 205)	—	—
#5c3b6d	#5c3b6d	RGB(92, 59, 109)	—	—

5 color pairs have low contrast and need improvement which may impact readability.