Brand identity print design flat colors

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Created at 01/19/2022 21:50

The palette consists of Light, Semi dark colors. Accent colors #f1f0aa and #b098c8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3B3C2D (darkest) to #F1F0AA (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3B3C2D, #5C5A28, #8280BB, #B098C8, #B1AE4E, #F1F0AA

Palette Brand identity print design flat colors combines 6 color codes:

HEX: #b1ae4e, RGB: (177, 174, 78); HEX: #f1f0aa, RGB: (241, 240, 170); HEX: #5c5a28, RGB: (92, 90, 40)

HEX: #8280bb, RGB: (130, 128, 187); HEX: #b098c8, RGB: (176, 152, 200); HEX: #3b3c2d, RGB: (59, 60, 45)

Simplified version of palette colors

Shade of Dark Khaki, Tint of Pale Goldenrod, Shade of Dark Olive Green, Tint of Medium Purple, Shade of Plum, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity print design flat colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b1ae4e	#b1ae4e	RGB(177, 174, 78)	—	—
#f1f0aa	#f1f0aa	RGB(241, 240, 170)	—	—
#5c5a28	#5c5a28	RGB(92, 90, 40)	—	—
#8280bb	#8280bb	RGB(130, 128, 187)	—	—
#b098c8	#b098c8	RGB(176, 152, 200)	—	—
#3b3c2d	#3b3c2d	RGB(59, 60, 45)	—	—

6 color pairs have low contrast and need improvement which may impact readability.