Created at 01/21/2022 21:49

Posittve letter branding abstract palette

The palette consists of Light, Dark colors. Accent colors #e478f6 and #043b71. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1D3434 (darkest) to #C5D5C0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #043B71, #1D3434, #2C4CC4, #4C6C84, #C5D5C0, #E478F6

Palette Posittve letter branding abstract palette has combination of 6 codes colors:

HEX: #2c4cc4, RGB: (44, 76, 196); HEX: #e478f6, RGB: (228, 120, 246); HEX: #043b71, RGB: (4, 59, 113)

HEX: #4c6c84, RGB: (76, 108, 132); HEX: #c5d5c0, RGB: (197, 213, 192); HEX: #1d3434, RGB: (29, 52, 52)

Simplified version of palette colors

Tint of slateblue, Tint of violet, Tint of darkslateblue, Tint of steelblue, Tint of beige, Tint of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Posittve letter branding abstract palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c4cc4	#2c4cc4	RGB(44, 76, 196)	—	—
#e478f6	#e478f6	RGB(228, 120, 246)	—	—
#043b71	#043b71	RGB(4, 59, 113)	—	—
#4c6c84	#4c6c84	RGB(76, 108, 132)	—	—
#c5d5c0	#c5d5c0	RGB(197, 213, 192)	—	—
#1d3434	#1d3434	RGB(29, 52, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.