Design mark lettering packaging colours

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Created at 01/22/2022 12:49

The palette consists of Light, Dark, Semi dark colors. Accent colors #fb8c2a and #051c34. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #051C34 (darkest) to #FABC84 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #051C34, #2A3D51, #747E8A, #AFB8BA, #FABC84, #FB8C2A

Palette Design mark lettering packaging colours combines 6 color codes:

HEX: #fb8c2a, RGB: (251, 140, 42); HEX: #fabc84, RGB: (250, 188, 132); HEX: #051c34, RGB: (5, 28, 52)

HEX: #747e8a, RGB: (116, 126, 138); HEX: #afb8ba, RGB: (175, 184, 186); HEX: #2a3d51, RGB: (42, 61, 81)

Simplified version of palette colors

Tint of Dark Orange, Tint of Sandy Brown, Shade of Midnight Blue, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design mark lettering packaging colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb8c2a	#fb8c2a	RGB(251, 140, 42)	—	—
#fabc84	#fabc84	RGB(250, 188, 132)	—	—
#051c34	#051c34	RGB(5, 28, 52)	—	—
#747e8a	#747e8a	RGB(116, 126, 138)	—	—
#afb8ba	#afb8ba	RGB(175, 184, 186)	—	—
#2a3d51	#2a3d51	RGB(42, 61, 81)	—	—

5 color pairs have low contrast and need improvement which may impact readability.