Branding logo stationary identity design palette

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Created at 12/02/2019 20:03

The palette consists of Light, Dark, Semi dark colors. Accent colors #311168 and #bcada4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #311168 (darkest) to #BCADA4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 143° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #311168, #343444, #83406C, #BCADA4, #D442D1, #D785E2

Palette Branding logo stationary identity design palette combines 6 color codes:

HEX: #d442d1, RGB: (212, 66, 209); HEX: #d785e2, RGB: (215, 133, 226); HEX: #311168, RGB: (49, 17, 104)

HEX: #83406c, RGB: (131, 64, 108); HEX: #bcada4, RGB: (188, 173, 164); HEX: #343444, RGB: (52, 52, 68)

Simplified version of palette colors

Shade of Medium Orchid, Shade of Violet, Tint of Midnight Blue, Tint of Purple, Tint of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo stationary identity design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d442d1	#d442d1	RGB(212, 66, 209)	—	—
#d785e2	#d785e2	RGB(215, 133, 226)	—	—
#311168	#311168	RGB(49, 17, 104)	—	—
#83406c	#83406c	RGB(131, 64, 108)	—	—
#bcada4	#bcada4	RGB(188, 173, 164)	—	—
#343444	#343444	RGB(52, 52, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.