Branding banner design ads hex colors

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Created at 01/22/2022 17:41

The palette consists of Light, Dark, Semi dark colors. Accent colors #e6c59f and #040c0c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #040C0C (darkest) to #E6C59F (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #040C0C, #343C44, #9CC4AC, #A4646C, #B29A5A, #E6C59F

Palette Branding banner design ads hex colors combines 6 color codes:

HEX: #b29a5a, RGB: (178, 154, 90); HEX: #e6c59f, RGB: (230, 197, 159); HEX: #040c0c, RGB: (4, 12, 12)

HEX: #a4646c, RGB: (164, 100, 108); HEX: #9cc4ac, RGB: (156, 196, 172); HEX: #343c44, RGB: (52, 60, 68)

Simplified version of palette colors

Shade of Dark Khaki, Tint of Burlywood, Tint of Black, Shade of Indian Red, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding banner design ads hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b29a5a	#b29a5a	RGB(178, 154, 90)	—	—
#e6c59f	#e6c59f	RGB(230, 197, 159)	—	—
#040c0c	#040c0c	RGB(4, 12, 12)	—	—
#a4646c	#a4646c	RGB(164, 100, 108)	—	—
#9cc4ac	#9cc4ac	RGB(156, 196, 172)	—	—
#343c44	#343c44	RGB(52, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.