Brand business simple cute palette

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Created at 12/02/2019 21:24

The palette consists of Light, Semi dark, Dark colors. Accent colors #04e4fb and #f5d497. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #1B2B34 (darkest) to #F1F4F7 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04E4FB, #0E687F, #1B2B34, #545C6C, #F1F4F7, #F5D497

Palette Brand business simple cute palette combines 6 color codes:

HEX: #04e4fb, RGB: (4, 228, 251); HEX: #f5d497, RGB: (245, 212, 151); HEX: #0e687f, RGB: (14, 104, 127)

HEX: #545c6c, RGB: (84, 92, 108); HEX: #f1f4f7, RGB: (241, 244, 247); HEX: #1b2b34, RGB: (27, 43, 52)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Navajo White, Tint of Dark Slate Gray, Shade of Dim Gray, Shade of White Smoke, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand business simple cute palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04e4fb	#04e4fb	RGB(4, 228, 251)	—	—
#f5d497	#f5d497	RGB(245, 212, 151)	—	—
#0e687f	#0e687f	RGB(14, 104, 127)	—	—
#545c6c	#545c6c	RGB(84, 92, 108)	—	—
#f1f4f7	#f1f4f7	RGB(241, 244, 247)	—	—
#1b2b34	#1b2b34	RGB(27, 43, 52)	—	—

4 color pairs have low contrast and need improvement which may impact readability.