Created at 01/25/2022 21:00
Branding 2022 landing design palette
- Blue (Munsell)#0795a7
- Desert Sand#dfcc9f
- Blue Sapphire#1c6b72
- Cadet Blue#5fa9a5
- Gainsboro#d1e3e4
- Medium Jungle Green#1d3433
The palette consists of Light, Semi dark, Dark colors. Accent colors Blue (Munsell) #0795a7 and Desert Sand #dfcc9f. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #1D3433 (darkest) to #D1E3E4 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0795A7, #1C6B72, #1D3433, #5FA9A5, #D1E3E4, #DFCC9F
Palette Branding 2022 landing design palette has combination of 6 codes colors:
HEX: #0795a7, RGB: (7, 149, 167); HEX: #dfcc9f, RGB: (223, 204, 159); HEX: #1c6b72, RGB: (28, 107, 114)
HEX: #5fa9a5, RGB: (95, 169, 165); HEX: #d1e3e4, RGB: (209, 227, 228); HEX: #1d3433, RGB: (29, 52, 51)
Simplified version of palette colors
Shade of darkcyan, Tint of wheat, Tint of Teal, Shade of cadetblue, Tint of azure, Tint of darkslategrey
Color scheme was created by colorswall
Colors codes in palette
Branding 2022 landing design palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #0795a7 | #0795a7 | RGB(7, 149, 167) | Blue (Munsell) | — |
| #dfcc9f | #dfcc9f | RGB(223, 204, 159) | Desert Sand | — |
| #1c6b72 | #1c6b72 | RGB(28, 107, 114) | Blue Sapphire | — |
| #5fa9a5 | #5fa9a5 | RGB(95, 169, 165) | Cadet Blue | — |
| #d1e3e4 | #d1e3e4 | RGB(209, 227, 228) | Gainsboro | — |
| #1d3433 | #1d3433 | RGB(29, 52, 51) | Medium Jungle Green | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#0795a7 | #1c6b72 | 1.72 |
#0795a7 | #5fa9a5 | 1.31 |
#dfcc9f | #5fa9a5 | 1.72 |
#dfcc9f | #d1e3e4 | 1.19 |
Image palette Branding 2022 landing design palette png
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