Illustration sweet shop confectionery brand identity colours

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Created at 12/03/2019 19:50

The palette consists of Light, Dark, Semi dark colors. Accent colors #ed6272 and #bbe4fb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C1444 (darkest) to #BBE4FB (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2C1444, #462D51, #7194A5, #97B9CA, #BBE4FB, #ED6272

Palette Illustration sweet shop confectionery brand identity colours combines 6 color codes:

HEX: #ed6272, RGB: (237, 98, 114); HEX: #bbe4fb, RGB: (187, 228, 251); HEX: #2c1444, RGB: (44, 20, 68)

HEX: #7194a5, RGB: (113, 148, 165); HEX: #97b9ca, RGB: (151, 185, 202); HEX: #462d51, RGB: (70, 45, 81)

Simplified version of palette colors

Shade of Light Coral, Tint of Light Blue, Shade of Midnight Blue, Tint of Light Slate Gray, Shade of Sky Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustration sweet shop confectionery brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ed6272	#ed6272	RGB(237, 98, 114)	—	—
#bbe4fb	#bbe4fb	RGB(187, 228, 251)	—	—
#2c1444	#2c1444	RGB(44, 20, 68)	—	—
#7194a5	#7194a5	RGB(113, 148, 165)	—	—
#97b9ca	#97b9ca	RGB(151, 185, 202)	—	—
#462d51	#462d51	RGB(70, 45, 81)	—	—

5 color pairs have low contrast and need improvement which may impact readability.