Logo design minimal branding palette
- Brandeis Blue#075ef2
- Jordy Blue#84b4f0
- Absolute Zero (Crayola)#054ccb
- Bronze (Metallic)#a69e50
- Light Steel Blue#b8b6d8
- Jacarta#353d5b
Created at 01/29/2022 20:36
The palette consists of Semi dark, Light colors. Accent colors Absolute Zero (Crayola) #054ccb and Bronze (Metallic) #a69e50. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #353D5B (darkest) to #B8B6D8 (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #054CCB, #075EF2, #353D5B, #84B4F0, #A69E50, #B8B6D8
Palette Logo design minimal branding palette combines 6 color codes:
HEX: #075ef2, RGB: (7, 94, 242); HEX: #84b4f0, RGB: (132, 180, 240); HEX: #054ccb, RGB: (5, 76, 203)
HEX: #a69e50, RGB: (166, 158, 80); HEX: #b8b6d8, RGB: (184, 182, 216); HEX: #353d5b, RGB: (53, 61, 91)
Simplified version of palette colors
Shade of Royal Blue, Tint of Cornflower Blue, Shade of Royal Blue, Shade of Dark Khaki, Shade of Light Steel Blue, Shade of Dark Slate Blue
Color scheme was created by colorswall
Color codes in palette
Logo design minimal branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #075ef2 | #075ef2 | RGB(7, 94, 242) | Brandeis Blue | — |
| #84b4f0 | #84b4f0 | RGB(132, 180, 240) | Jordy Blue | — |
| #054ccb | #054ccb | RGB(5, 76, 203) | Absolute Zero (Crayola) | — |
| #a69e50 | #a69e50 | RGB(166, 158, 80) | Bronze (Metallic) | — |
| #b8b6d8 | #b8b6d8 | RGB(184, 182, 216) | Light Steel Blue | — |
| #353d5b | #353d5b | RGB(53, 61, 91) | Jacarta | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#075ef2 | #054ccb | 1.34 |
#075ef2 | #a69e50 | 1.95 |
#075ef2 | #353d5b | 1.97 |
#84b4f0 | #a69e50 | 1.28 |
#84b4f0 | #b8b6d8 | 1.09 |
#054ccb | #353d5b | 1.47 |
Image palette Logo design minimal branding palette png
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