Created at 01/29/2022 20:36
Logo design minimal branding palette
- Brandeis Blue#075ef2
- Jordy Blue#84b4f0
- Absolute Zero (Crayola)#054ccb
- Bronze (Metallic)#a69e50
- Light Steel Blue#b8b6d8
- Jacarta#353d5b
The palette consists of Semi dark, Light colors. Accent colors Absolute Zero (Crayola) #054ccb and Bronze (Metallic) #a69e50. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #353D5B (darkest) to #B8B6D8 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #054CCB, #075EF2, #353D5B, #84B4F0, #A69E50, #B8B6D8
Palette Logo design minimal branding palette has combination of 6 codes colors:
HEX: #075ef2, RGB: (7, 94, 242); HEX: #84b4f0, RGB: (132, 180, 240); HEX: #054ccb, RGB: (5, 76, 203)
HEX: #a69e50, RGB: (166, 158, 80); HEX: #b8b6d8, RGB: (184, 182, 216); HEX: #353d5b, RGB: (53, 61, 91)
Simplified version of palette colors
Tint of royalblue, Shade of cornflowerblue, Tint of royalblue, Tint of darkkhaki, Tint of lightsteelblue, Tint of darkslateblue
Color scheme was created by colorswall
Colors codes in palette
Logo design minimal branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #075ef2 | #075ef2 | RGB(7, 94, 242) | Brandeis Blue | — |
| #84b4f0 | #84b4f0 | RGB(132, 180, 240) | Jordy Blue | — |
| #054ccb | #054ccb | RGB(5, 76, 203) | Absolute Zero (Crayola) | — |
| #a69e50 | #a69e50 | RGB(166, 158, 80) | Bronze (Metallic) | — |
| #b8b6d8 | #b8b6d8 | RGB(184, 182, 216) | Light Steel Blue | — |
| #353d5b | #353d5b | RGB(53, 61, 91) | Jacarta | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#075ef2 | #054ccb | 1.34 |
#075ef2 | #a69e50 | 1.95 |
#075ef2 | #353d5b | 1.97 |
#84b4f0 | #a69e50 | 1.28 |
#84b4f0 | #b8b6d8 | 1.09 |
#054ccb | #353d5b | 1.47 |
Image palette Logo design minimal branding palette png
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