Landing page app design branding

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Created at 01/29/2022 21:51

The palette consists of Semi dark, Light colors. Accent colors Palatinate Blue #2334d4 and Aero #7eaaec. Palette has Cool colors temperature.

By lightness, this palette runs from #394154 (darkest) to #C1B5C7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 64°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2334D4, #2C2CB8, #394154, #6A52A3, #7EAAEC, #C1B5C7

Palette Landing page app design branding combines 6 color codes:

HEX: #2334d4, RGB: (35, 52, 212); HEX: #7eaaec, RGB: (126, 170, 236); HEX: #2c2cb8, RGB: (44, 44, 184)

HEX: #6a52a3, RGB: (106, 82, 163); HEX: #c1b5c7, RGB: (193, 181, 199); HEX: #394154, RGB: (57, 65, 84)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Medium Blue, Shade of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Landing page app design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2334d4	#2334d4	RGB(35, 52, 212)	Palatinate Blue	—
#7eaaec	#7eaaec	RGB(126, 170, 236)	Aero	—
#2c2cb8	#2c2cb8	RGB(44, 44, 184)	Persian Blue	—
#6a52a3	#6a52a3	RGB(106, 82, 163)	Royal Purple	—
#c1b5c7	#c1b5c7	RGB(193, 181, 199)	Argent	—
#394154	#394154	RGB(57, 65, 84)	Charcoal	—

7 color pairs have low contrast and need improvement which may impact readability.