Branding newbusiness wordmark clothing colors

  • Copper
    #bd6a41
  • Desert Sand
    #e2bdab
  • Liver (Dogs)
    #623722
  • Dark Chestnut
    #8c6c5c
  • Khaki (HTML/CSS)
    #c2a798
  • Black Coffee
    #342c2c
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Created at 02/09/2022 12:34
The palette consists of Light, Semi dark, Dark colors. Accent colors Copper #bd6a41 and Desert Sand #e2bdab. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #342C2C (darkest) to #E2BDAB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #342C2C, #623722, #8C6C5C, #BD6A41, #C2A798, #E2BDAB

Palette Branding newbusiness wordmark clothing colors combines 6 color codes:
HEX: #bd6a41, RGB: (189, 106, 65); HEX: #e2bdab, RGB: (226, 189, 171); HEX: #623722, RGB: (98, 55, 34)
HEX: #8c6c5c, RGB: (140, 108, 92); HEX: #c2a798, RGB: (194, 167, 152); HEX: #342c2c, RGB: (52, 44, 44)
Simplified version of palette colors
Shade of Chocolate, Shade of Peach Puff, Shade of Saddle Brown, Tint of Sienna, Shade of Tan, Tint of Black
Color scheme was created by colorswall

Color codes in palette

Branding newbusiness wordmark clothing colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#bd6a41#bd6a41RGB(189, 106, 65)Copper—
#e2bdab#e2bdabRGB(226, 189, 171)Desert Sand—
#623722#623722RGB(98, 55, 34)Liver (Dogs)—
#8c6c5c#8c6c5cRGB(140, 108, 92)Dark Chestnut—
#c2a798#c2a798RGB(194, 167, 152)Khaki (HTML/CSS)—
#342c2c#342c2cRGB(52, 44, 44)Black Coffee—

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#bd6a41
#8c6c5c
1.2
#bd6a41
#c2a798
1.74
#e2bdab
#c2a798
1.3
#623722
#342c2c
1.35

Image palette Branding newbusiness wordmark clothing colors png