Packaging logo beverage typography

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Created at 12/05/2019 18:56

The palette consists of Semi dark, Light, Dark colors. Accent colors #0d5ccc and #fccccc. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C3464 (darkest) to #FCCCCC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C3464, #0D5CCC, #3B474D, #748C82, #9AA1CB, #FCCCCC

Palette Packaging logo beverage typography combines 6 color codes:

HEX: #0d5ccc, RGB: (13, 92, 204); HEX: #fccccc, RGB: (252, 204, 204); HEX: #0c3464, RGB: (12, 52, 100)

HEX: #748c82, RGB: (116, 140, 130); HEX: #9aa1cb, RGB: (154, 161, 203); HEX: #3b474d, RGB: (59, 71, 77)

Simplified version of palette colors

Shade of Royal Blue, Tint of Pink, Tint of Midnight Blue, Shade of Cadet Blue, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Packaging logo beverage typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0d5ccc	#0d5ccc	RGB(13, 92, 204)	—	—
#fccccc	#fccccc	RGB(252, 204, 204)	—	—
#0c3464	#0c3464	RGB(12, 52, 100)	—	—
#748c82	#748c82	RGB(116, 140, 130)	—	—
#9aa1cb	#9aa1cb	RGB(154, 161, 203)	—	—
#3b474d	#3b474d	RGB(59, 71, 77)	—	—

5 color pairs have low contrast and need improvement which may impact readability.