Typography lockup identity palette

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Created at 02/17/2022 16:11

The palette consists of Light, Semi dark colors. Accent colors Rackley #6292a7 and Dark Lava #4c3434. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4C3434 (darkest) to #ABC5CE (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #304B53, #4C3434, #5D90A1, #6292A7, #A9C4CD, #ABC5CE

Palette Typography lockup identity palette combines 6 color codes:

HEX: #5d90a1, RGB: (93, 144, 161); HEX: #abc5ce, RGB: (171, 197, 206); HEX: #304b53, RGB: (48, 75, 83)

HEX: #6292a7, RGB: (98, 146, 167); HEX: #a9c4cd, RGB: (169, 196, 205); HEX: #4c3434, RGB: (76, 52, 52)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Light Blue, Shade of Dark Slate Gray, Tint of Light Slate Gray, Shade of Light Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Typography lockup identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5d90a1	#5d90a1	RGB(93, 144, 161)	Rackley	—
#abc5ce	#abc5ce	RGB(171, 197, 206)	Pastel Blue	—
#304b53	#304b53	RGB(48, 75, 83)	Dark Slate Gray	—
#6292a7	#6292a7	RGB(98, 146, 167)	Rackley	—
#a9c4cd	#a9c4cd	RGB(169, 196, 205)	Pastel Blue	—
#4c3434	#4c3434	RGB(76, 52, 52)	Dark Lava	—

7 color pairs have low contrast and need improvement which may impact readability.