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Created at 02/20/2022 10:45
Packaging branding design advertising colors palette
- Amaranth Red#dc1c2c
- Orange-Yellow (Crayola)#f4d26a
- Brown Chocolate#65122f
- Liberty#5c5ba4
- Pastel Violet#c897b7
- Gunmetal#242d3d
The palette consists of Light, Dark, Semi dark colors. Accent colors Orange-Yellow (Crayola) #f4d26a and Liberty #5c5ba4. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #242D3D (darkest) to #C897B7 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #242D3D, #5C5BA4, #65122F, #C897B7, #DC1C2C, #F4D26A
Palette Packaging branding design advertising colors palette has combination of 6 codes colors:
HEX: #dc1c2c, RGB: (220, 28, 44); HEX: #f4d26a, RGB: (244, 210, 106); HEX: #65122f, RGB: (101, 18, 47)
HEX: #5c5ba4, RGB: (92, 91, 164); HEX: #c897b7, RGB: (200, 151, 183); HEX: #242d3d, RGB: (36, 45, 61)
Simplified version of palette colors
Shade of crimson, Shade of gold, Shade of Maroon, Tint of slateblue, Tint of plum, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Packaging branding design advertising colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #dc1c2c | #dc1c2c | RGB(220, 28, 44) | Amaranth Red | — |
| #f4d26a | #f4d26a | RGB(244, 210, 106) | Orange-Yellow (Crayola) | — |
| #65122f | #65122f | RGB(101, 18, 47) | Brown Chocolate | — |
| #5c5ba4 | #5c5ba4 | RGB(92, 91, 164) | Liberty | — |
| #c897b7 | #c897b7 | RGB(200, 151, 183) | Pastel Violet | — |
| #242d3d | #242d3d | RGB(36, 45, 61) | Gunmetal | — |
Color Palette Contrast
3 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#dc1c2c | #5c5ba4 | 1.21 |
#f4d26a | #c897b7 | 1.66 |
#65122f | #242d3d | 1.1 |
Image palette Packaging branding design advertising colors palette png
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