Created at 02/20/2022 10:48
Graphic design packaging logo branding palette
- Red (Pigment)#ef2123
- Non-Photo Blue#9fe8ef
- Barn Red#7b080a
- Weldon Blue#719ca9
- Crystal#a6d4d4
- Charleston Green#2c2c2c
The palette consists of Light, Dark colors. Accent colors Non-Photo Blue #9fe8ef and Barn Red #7b080a. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #2C2C2C (darkest) to #9FE8EF (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #2C2C2C, #719CA9, #7B080A, #9FE8EF, #A6D4D4, #EF2123
Palette Graphic design packaging logo branding palette has combination of 6 codes colors:
HEX: #ef2123, RGB: (239, 33, 35); HEX: #9fe8ef, RGB: (159, 232, 239); HEX: #7b080a, RGB: (123, 8, 10)
HEX: #719ca9, RGB: (113, 156, 169); HEX: #a6d4d4, RGB: (166, 212, 212); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Shade of Red, Tint of paleturquoise, Shade of Maroon, Shade of cadetblue, Tint of powderblue, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Graphic design packaging logo branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #ef2123 | #ef2123 | RGB(239, 33, 35) | Red (Pigment) | — |
| #9fe8ef | #9fe8ef | RGB(159, 232, 239) | Non-Photo Blue | — |
| #7b080a | #7b080a | RGB(123, 8, 10) | Barn Red | — |
| #719ca9 | #719ca9 | RGB(113, 156, 169) | Weldon Blue | — |
| #a6d4d4 | #a6d4d4 | RGB(166, 212, 212) | Crystal | — |
| #2c2c2c | #2c2c2c | RGB(44, 44, 44) | Charleston Green | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#ef2123 | #719ca9 | 1.43 |
#9fe8ef | #a6d4d4 | 1.17 |
#7b080a | #2c2c2c | 1.25 |
#719ca9 | #a6d4d4 | 1.84 |
Image palette Graphic design packaging logo branding palette png
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