Created at 02/21/2022 09:45
Ux branding logo mockup colours
- Cyan Azure#5484b4
- Violet-Blue (Crayola)#7584d4
- Indigo (Rainbow)#242d5d
- UCLA Blue#52659a
- Pastel Gray#d4ccb4
- Deep Koamaru#2c2c60
The palette consists of Light, Dark colors. Accent colors Violet-Blue (Crayola) #7584d4 and Pastel Gray #d4ccb4. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #242D5D (darkest) to #D4CCB4 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #242D5D, #2C2C60, #52659A, #5484B4, #7584D4, #D4CCB4
Palette Ux branding logo mockup colours has combination of 6 codes colors:
HEX: #5484b4, RGB: (84, 132, 180); HEX: #7584d4, RGB: (117, 132, 212); HEX: #242d5d, RGB: (36, 45, 93)
HEX: #52659a, RGB: (82, 101, 154); HEX: #d4ccb4, RGB: (212, 204, 180); HEX: #2c2c60, RGB: (44, 44, 96)
Simplified version of palette colors
Shade of steelblue, Tint of cornflowerblue, Shade of midnightblue, Tint of royalblue, Tint of wheat, Shade of midnightblue
Color scheme was created by colorswall
Colors codes in palette
Ux branding logo mockup colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #5484b4 | #5484b4 | RGB(84, 132, 180) | Cyan Azure | — |
| #7584d4 | #7584d4 | RGB(117, 132, 212) | Violet-Blue (Crayola) | — |
| #242d5d | #242d5d | RGB(36, 45, 93) | Indigo (Rainbow) | — |
| #52659a | #52659a | RGB(82, 101, 154) | UCLA Blue | — |
| #d4ccb4 | #d4ccb4 | RGB(212, 204, 180) | Pastel Gray | — |
| #2c2c60 | #2c2c60 | RGB(44, 44, 96) | Deep Koamaru | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#5484b4 | #7584d4 | 1.12 |
#5484b4 | #52659a | 1.44 |
#7584d4 | #52659a | 1.62 |
#242d5d | #2c2c60 | 1.01 |
Image palette Ux branding logo mockup colours png
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