Created at 02/24/2022 15:02
Branding app palette
- Fluorescent Blue#12efef
- Light Cobalt Blue#849bf4
- Egyptian Blue#1a3aaa
- Liberty#5c569e
- Light Pastel Purple#aea9d9
- Twilight Lavender#784c68
The palette consists of Light, Semi dark colors. Accent colors Fluorescent Blue #12efef and Twilight Lavender #784c68. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #1A3AAA (darkest) to #AEA9D9 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #12EFEF, #1A3AAA, #5C569E, #784C68, #849BF4, #AEA9D9
Palette Branding app palette has combination of 6 codes colors:
HEX: #12efef, RGB: (18, 239, 239); HEX: #849bf4, RGB: (132, 155, 244); HEX: #1a3aaa, RGB: (26, 58, 170)
HEX: #5c569e, RGB: (92, 86, 158); HEX: #aea9d9, RGB: (174, 169, 217); HEX: #784c68, RGB: (120, 76, 104)
Simplified version of palette colors
Tint of cyan, Shade of cornflowerblue, Tint of darkslateblue, Shade of darkslateblue, Tint of lightsteelblue, Shade of Purple
Color scheme was created by colorswall
Colors codes in palette
Branding app palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #12efef | #12efef | RGB(18, 239, 239) | Fluorescent Blue | — |
| #849bf4 | #849bf4 | RGB(132, 155, 244) | Light Cobalt Blue | — |
| #1a3aaa | #1a3aaa | RGB(26, 58, 170) | Egyptian Blue | — |
| #5c569e | #5c569e | RGB(92, 86, 158) | Liberty | — |
| #aea9d9 | #aea9d9 | RGB(174, 169, 217) | Light Pastel Purple | — |
| #784c68 | #784c68 | RGB(120, 76, 104) | Twilight Lavender | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#12efef | #849bf4 | 1.83 |
#12efef | #aea9d9 | 1.54 |
#849bf4 | #aea9d9 | 1.18 |
#1a3aaa | #5c569e | 1.47 |
#1a3aaa | #784c68 | 1.36 |
#5c569e | #784c68 | 1.08 |
Image palette Branding app palette png
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