Created at 03/04/2022 14:06
Development banner app marketing colors
Button Blue
#23a5e4
Diamond
#c6f7fb
Blue Sapphire
#115771
Turkish Rose
#ae7183
Cadet Blue (Crayola)
#a6abc6
Smoky Black
#0c140a
The palette consists of Light, Dark colors. Accent colors Diamond #c6f7fb and Turkish Rose #ae7183. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #0C140A (darkest) to #C6F7FB (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0C140A, #115771, #23A5E4, #A6ABC6, #AE7183, #C6F7FB
Palette Development banner app marketing colors has combination of 6 codes colors:
HEX: #23a5e4, RGB: (35, 165, 228); HEX: #c6f7fb, RGB: (198, 247, 251); HEX: #115771, RGB: (17, 87, 113)
HEX: #ae7183, RGB: (174, 113, 131); HEX: #a6abc6, RGB: (166, 171, 198); HEX: #0c140a, RGB: (12, 20, 10)
Simplified version of palette colors
Tint of deepskyblue, Shade of paleturquoise, Tint of darkslategrey, Tint of palevioletred, Tint of lightsteelblue, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Development banner app marketing colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #23a5e4 | #23a5e4 | RGB(35, 165, 228) | Button Blue | — |
| #c6f7fb | #c6f7fb | RGB(198, 247, 251) | Diamond | — |
| #115771 | #115771 | RGB(17, 87, 113) | Blue Sapphire | — |
| #ae7183 | #ae7183 | RGB(174, 113, 131) | Turkish Rose | — |
| #a6abc6 | #a6abc6 | RGB(166, 171, 198) | Cadet Blue (Crayola) | — |
| #0c140a | #0c140a | RGB(12, 20, 10) | Smoky Black | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#23a5e4 | #ae7183 | 1.37 |
#23a5e4 | #a6abc6 | 1.22 |
#c6f7fb | #a6abc6 | 1.95 |
#ae7183 | #a6abc6 | 1.68 |
Image palette Development banner app marketing colors png
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