Design brand identity company vector palette

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Created at 12/09/2019 17:38

The palette consists of Light, Semi dark, Dark colors. Accent colors #04ccfc and #4739fa. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #072865 (darkest) to #C4C5CE (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 53°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04CCFC, #072865, #303059, #4739FA, #696988, #C4C5CE

Palette Design brand identity company vector palette combines 6 color codes:

HEX: #04ccfc, RGB: (4, 204, 252); HEX: #4739fa, RGB: (71, 57, 250); HEX: #072865, RGB: (7, 40, 101)

HEX: #696988, RGB: (105, 105, 136); HEX: #c4c5ce, RGB: (196, 197, 206); HEX: #303059, RGB: (48, 48, 89)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Blue, Tint of Midnight Blue, Shade of Slate Gray, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design brand identity company vector palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04ccfc	#04ccfc	RGB(4, 204, 252)	—	—
#4739fa	#4739fa	RGB(71, 57, 250)	—	—
#072865	#072865	RGB(7, 40, 101)	—	—
#696988	#696988	RGB(105, 105, 136)	—	—
#c4c5ce	#c4c5ce	RGB(196, 197, 206)	—	—
#303059	#303059	RGB(48, 48, 89)	—	—

4 color pairs have low contrast and need improvement which may impact readability.