Created at 03/15/2022 10:40
Logo redesign branding design vector
Rich Electric Blue
#1794d9
Picton Blue
#4cbcea
Licorice
#220423
Chinese Violet
#846c84
Silver Pink
#c1a0a9
American Purple
#442444
The palette consists of Light, Dark colors. Accent colors Rich Electric Blue #1794d9 and Silver Pink #c1a0a9. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #220423 (darkest) to #C1A0A9 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Most swatches read as neutral in color temperature.
HEX codes (sorted): #1794D9, #220423, #442444, #4CBCEA, #846C84, #C1A0A9
Palette Logo redesign branding design vector has combination of 6 codes colors:
HEX: #1794d9, RGB: (23, 148, 217); HEX: #4cbcea, RGB: (76, 188, 234); HEX: #220423, RGB: (34, 4, 35)
HEX: #846c84, RGB: (132, 108, 132); HEX: #c1a0a9, RGB: (193, 160, 169); HEX: #442444, RGB: (68, 36, 68)
Simplified version of palette colors
Tint of dodgerblue, Shade of deepskyblue, Tint of midnightblue, Shade of dimgrey, Shade of rosybrown, Tint of Purple
Color scheme was created by colorswall
Colors codes in palette
Logo redesign branding design vector color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #1794d9 | #1794d9 | RGB(23, 148, 217) | Rich Electric Blue | — |
| #4cbcea | #4cbcea | RGB(76, 188, 234) | Picton Blue | — |
| #220423 | #220423 | RGB(34, 4, 35) | Licorice | — |
| #846c84 | #846c84 | RGB(132, 108, 132) | Chinese Violet | — |
| #c1a0a9 | #c1a0a9 | RGB(193, 160, 169) | Silver Pink | — |
| #442444 | #442444 | RGB(68, 36, 68) | American Purple | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#1794d9 | #4cbcea | 1.54 |
#1794d9 | #846c84 | 1.4 |
#1794d9 | #c1a0a9 | 1.41 |
#4cbcea | #c1a0a9 | 1.09 |
#220423 | #442444 | 1.42 |
#846c84 | #c1a0a9 | 1.98 |
Image palette Logo redesign branding design vector png
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