Order visual identity supply branding and colors palette

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Created at 12/10/2019 10:56

The palette consists of Light, Semi dark colors. Accent colors #fcf4dc and #144c44. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #144C44 (darkest) to #FCF4DC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 126° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #144C44, #325750, #35C9B4, #6C8C84, #DCDCBC, #FCF4DC

Palette Order visual identity supply branding and colors palette combines 6 color codes:

HEX: #35c9b4, RGB: (53, 201, 180); HEX: #fcf4dc, RGB: (252, 244, 220); HEX: #144c44, RGB: (20, 76, 68)

HEX: #6c8c84, RGB: (108, 140, 132); HEX: #dcdcbc, RGB: (220, 220, 188); HEX: #325750, RGB: (50, 87, 80)

Simplified version of palette colors

Shade of Medium Turquoise, Shade of Cornsilk, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Beige, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Order visual identity supply branding and colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#35c9b4	#35c9b4	RGB(53, 201, 180)	—	—
#fcf4dc	#fcf4dc	RGB(252, 244, 220)	—	—
#144c44	#144c44	RGB(20, 76, 68)	—	—
#6c8c84	#6c8c84	RGB(108, 140, 132)	—	—
#dcdcbc	#dcdcbc	RGB(220, 220, 188)	—	—
#325750	#325750	RGB(50, 87, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.