Ui web ocular campaign colors palette

  • Tufts Blue
    #3c94dc
  • Gold (Crayola)
    #eeb79b
  • Café Noir
    #4c3424
  • Beaver
    #9d7d6e
  • Pastel Blue
    #b6c5d5
  • Arsenic
    #3c444c
  0.18k
Created at 03/21/2022 09:18
The palette consists of Light, Semi dark colors. Accent colors Tufts Blue #3c94dc and Gold (Crayola) #eeb79b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #4C3424 (darkest) to #EEB79B (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3C444C, #3C94DC, #4C3424, #9D7D6E, #B6C5D5, #EEB79B

Palette Ui web ocular campaign colors palette combines 6 color codes:
HEX: #3c94dc, RGB: (60, 148, 220); HEX: #eeb79b, RGB: (238, 183, 155); HEX: #4c3424, RGB: (76, 52, 36)
HEX: #9d7d6e, RGB: (157, 125, 110); HEX: #b6c5d5, RGB: (182, 197, 213); HEX: #3c444c, RGB: (60, 68, 76)
Simplified version of palette colors
Tint of Dodger Blue, Tint of Light Salmon, Shade of Saddle Brown, Shade of Rosy Brown, Tint of Light Steel Blue, Shade of Dark Slate Gray
Color scheme was created by colorswall

Color codes in palette

Ui web ocular campaign colors palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#3c94dc#3c94dcRGB(60, 148, 220)Tufts Blue—
#eeb79b#eeb79bRGB(238, 183, 155)Gold (Crayola)—
#4c3424#4c3424RGB(76, 52, 36)Café Noir—
#9d7d6e#9d7d6eRGB(157, 125, 110)Beaver—
#b6c5d5#b6c5d5RGB(182, 197, 213)Pastel Blue—
#3c444c#3c444cRGB(60, 68, 76)Arsenic—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#3c94dc
#eeb79b
1.83
#3c94dc
#9d7d6e
1.15
#3c94dc
#b6c5d5
1.84
#eeb79b
#b6c5d5
1
#4c3424
#3c444c
1.16

Image palette Ui web ocular campaign colors palette png