Logomark flat logo brand development abstract colours

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Created at 04/05/2022 08:14

The palette consists of Semi dark, Light, Dark colors. Accent colors #7d4ce3 and #311172. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #241C34 (darkest) to #BCBCCD (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 22°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #241C34, #311172, #797690, #7D4CE3, #BCBCCD, #C0A4F0

Palette Logomark flat logo brand development abstract colours combines 6 color codes:

HEX: #7d4ce3, RGB: (125, 76, 227); HEX: #c0a4f0, RGB: (192, 164, 240); HEX: #311172, RGB: (49, 17, 114)

HEX: #797690, RGB: (121, 118, 144); HEX: #bcbccd, RGB: (188, 188, 205); HEX: #241c34, RGB: (36, 28, 52)

Simplified version of palette colors

Shade of Slate Blue, Shade of Plum, Tint of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logomark flat logo brand development abstract colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7d4ce3	#7d4ce3	RGB(125, 76, 227)	—	—
#c0a4f0	#c0a4f0	RGB(192, 164, 240)	—	—
#311172	#311172	RGB(49, 17, 114)	—	—
#797690	#797690	RGB(121, 118, 144)	—	—
#bcbccd	#bcbccd	RGB(188, 188, 205)	—	—
#241c34	#241c34	RGB(36, 28, 52)	—	—

3 color pairs have low contrast and need improvement which may impact readability.