Created at 04/07/2022 09:40
Zalando color design branding colors palette
- Orange-Red (Crayola)#f9554b
- Pastel Red#f56a61
- Deep Green-Cyan Turquoise#0d7c67
- Polished Pine#56ac98
- Pale Chestnut#d3afa6
- Black Coffee#392929
The palette consists of Light, Semi dark, Dark colors. Accent colors Orange-Red (Crayola) #f9554b and Deep Green-Cyan Turquoise #0d7c67. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #392929 (darkest) to #D3AFA6 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #0D7C67, #392929, #56AC98, #D3AFA6, #F56A61, #F9554B
Palette Zalando color design branding colors palette has combination of 6 codes colors:
HEX: #f9554b, RGB: (249, 85, 75); HEX: #f56a61, RGB: (245, 106, 97); HEX: #0d7c67, RGB: (13, 124, 103)
HEX: #56ac98, RGB: (86, 172, 152); HEX: #d3afa6, RGB: (211, 175, 166); HEX: #392929, RGB: (57, 41, 41)
Simplified version of palette colors
Tint of tomato, Tint of salmon, Tint of Teal, Shade of lightseagreen, Shade of rosybrown, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Zalando color design branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f9554b | #f9554b | RGB(249, 85, 75) | Orange-Red (Crayola) | — |
| #f56a61 | #f56a61 | RGB(245, 106, 97) | Pastel Red | — |
| #0d7c67 | #0d7c67 | RGB(13, 124, 103) | Deep Green-Cyan Turquoise | — |
| #56ac98 | #56ac98 | RGB(86, 172, 152) | Polished Pine | — |
| #d3afa6 | #d3afa6 | RGB(211, 175, 166) | Pale Chestnut | — |
| #392929 | #392929 | RGB(57, 41, 41) | Black Coffee | — |
Color Palette Contrast
9 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f9554b | #f56a61 | 1.1 |
#f9554b | #0d7c67 | 1.56 |
#f9554b | #56ac98 | 1.2 |
#f9554b | #d3afa6 | 1.62 |
#f56a61 | #0d7c67 | 1.73 |
#f56a61 | #56ac98 | 1.08 |
Image palette Zalando color design branding colors palette png
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