Marketing branding logo audit report hex colors

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Created at 04/11/2022 08:38

The palette consists of Light, Semi dark colors. Accent colors Viridian Green #19979c and #19979c. Palette has Cool colors temperature.

By lightness, this palette runs from #347474 (darkest) to #A0D4D5 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #19979C, #347474, #74A49C, #A0D4D5

Palette Marketing branding logo audit report hex colors combines 6 color codes:

HEX: #19979c, RGB: (25, 151, 156); HEX: #347474, RGB: (52, 116, 116); HEX: #19979c, RGB: (25, 151, 156)

HEX: #74a49c, RGB: (116, 164, 156); HEX: #a0d4d5, RGB: (160, 212, 213); HEX: #347474, RGB: (52, 116, 116)

Simplified version of palette colors

Tint of Dark Cyan, Tint of Teal, Tint of Dark Cyan, Tint of Cadet Blue, Shade of Powder Blue, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Marketing branding logo audit report hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#19979c	#19979c	RGB(25, 151, 156)	Viridian Green	—
#347474	#347474	RGB(52, 116, 116)	Myrtle Green	—
#19979c	#19979c	RGB(25, 151, 156)	—	—
#74a49c	#74a49c	RGB(116, 164, 156)	—	—
#a0d4d5	#a0d4d5	RGB(160, 212, 213)	—	—
#347474	#347474	RGB(52, 116, 116)	—	—

11 color pairs have low contrast and need improvement which may impact readability.