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Created at 05/03/2022 08:11
  0.11k

Logo branding minimal identity colors palette

  • Medium Blue
    #0c1cd4
  • Medium Orchid
    #bc55fc
  • Deep Koamaru
    #2c4262
  • Blue Yonder
    #5872ae
  • Tuscany
    #ca9fa2
  • Police Blue
    #3b536f
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The palette consists of Dark, Light colors. Accent colors Medium Blue #0c1cd4 and Medium Orchid #bc55fc. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C4262 (darkest) to #CA9FA2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C1CD4, #2C4262, #3B536F, #5872AE, #BC55FC, #CA9FA2

Palette Logo branding minimal identity colors palette has combination of 6 codes colors:
HEX: #0c1cd4, RGB: (12, 28, 212); HEX: #bc55fc, RGB: (188, 85, 252); HEX: #2c4262, RGB: (44, 66, 98)
HEX: #5872ae, RGB: (88, 114, 174); HEX: #ca9fa2, RGB: (202, 159, 162); HEX: #3b536f, RGB: (59, 83, 111)
Simplified version of palette colors
Shade of mediumblue, Shade of mediumorchid, Tint of darkslateblue, Shade of royalblue, Shade of rosybrown, Shade of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Logo branding minimal identity colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#0c1cd4 #0c1cd4 RGB(12, 28, 212)Medium Blue
#bc55fc #bc55fc RGB(188, 85, 252)Medium Orchid
#2c4262 #2c4262 RGB(44, 66, 98)Deep Koamaru
#5872ae #5872ae RGB(88, 114, 174)Blue Yonder
#ca9fa2 #ca9fa2 RGB(202, 159, 162)Tuscany
#3b536f #3b536f RGB(59, 83, 111)Police Blue

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#0c1cd4
#2c4262
1.03
#0c1cd4
#3b536f
1.24
#bc55fc
#5872ae
1.31
#bc55fc
#ca9fa2
1.53
#2c4262
#3b536f
1.28
#5872ae
#3b536f
1.67

Image palette Logo branding minimal identity colors palette png

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