Brand book logo illustration branding agency colors palette

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Created at 12/12/2019 22:26

The palette consists of Light, Dark, Semi dark colors. Accent colors #ceb728 and #1c1463. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C1463 (darkest) to #D6C2B1 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C1463, #36295C, #AB5769, #CEB728, #D6C2B1, #E0848C

Palette Brand book logo illustration branding agency colors palette combines 6 color codes:

HEX: #ceb728, RGB: (206, 183, 40); HEX: #e0848c, RGB: (224, 132, 140); HEX: #1c1463, RGB: (28, 20, 99)

HEX: #ab5769, RGB: (171, 87, 105); HEX: #d6c2b1, RGB: (214, 194, 177); HEX: #36295c, RGB: (54, 41, 92)

Simplified version of palette colors

Tint of Goldenrod, Shade of Light Coral, Shade of Midnight Blue, Shade of Indian Red, Tint of Tan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand book logo illustration branding agency colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ceb728	#ceb728	RGB(206, 183, 40)	—	—
#e0848c	#e0848c	RGB(224, 132, 140)	—	—
#1c1463	#1c1463	RGB(28, 20, 99)	—	—
#ab5769	#ab5769	RGB(171, 87, 105)	—	—
#d6c2b1	#d6c2b1	RGB(214, 194, 177)	—	—
#36295c	#36295c	RGB(54, 41, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.