Brand design typography brandbook colours

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Created at 06/01/2022 15:46

The palette consists of Light, Semi dark colors. Accent colors Tufts Blue #3286cc and Beaver #a08464. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2F3253 (darkest) to #C2DBF0 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1A456A, #2F3253, #3286CC, #A08464, #C2DBF0, #C7B7A9

Palette Brand design typography brandbook colours combines 6 color codes:

HEX: #3286cc, RGB: (50, 134, 204); HEX: #c2dbf0, RGB: (194, 219, 240); HEX: #1a456a, RGB: (26, 69, 106)

HEX: #a08464, RGB: (160, 132, 100); HEX: #c7b7a9, RGB: (199, 183, 169); HEX: #2f3253, RGB: (47, 50, 83)

Simplified version of palette colors

Shade of Steel Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue, Shade of Peru, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand design typography brandbook colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3286cc	#3286cc	RGB(50, 134, 204)	Tufts Blue	—
#c2dbf0	#c2dbf0	RGB(194, 219, 240)	Beau Blue	—
#1a456a	#1a456a	RGB(26, 69, 106)	Indigo (Rainbow)	—
#a08464	#a08464	RGB(160, 132, 100)	Beaver	—
#c7b7a9	#c7b7a9	RGB(199, 183, 169)	Silver Pink	—
#2f3253	#2f3253	RGB(47, 50, 83)	Jacarta	—

5 color pairs have low contrast and need improvement which may impact readability.