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Created at 06/01/2022 15:46
  0.19k

Brand design typography brandbook colours

  • Tufts Blue
    #3286cc
  • Beau Blue
    #c2dbf0
  • Indigo (Rainbow)
    #1a456a
  • Beaver
    #a08464
  • Silver Pink
    #c7b7a9
  • Jacarta
    #2f3253
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The palette consists of Light colors. Accent colors Tufts Blue #3286cc and Beaver #a08464. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2F3253 (darkest) to #C2DBF0 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1A456A, #2F3253, #3286CC, #A08464, #C2DBF0, #C7B7A9

Palette Brand design typography brandbook colours has combination of 6 codes colors:
HEX: #3286cc, RGB: (50, 134, 204); HEX: #c2dbf0, RGB: (194, 219, 240); HEX: #1a456a, RGB: (26, 69, 106)
HEX: #a08464, RGB: (160, 132, 100); HEX: #c7b7a9, RGB: (199, 183, 169); HEX: #2f3253, RGB: (47, 50, 83)
Simplified version of palette colors
Tint of steelblue, Shade of lightsteelblue, Tint of darkslateblue, Tint of peru, Tint of Silver, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Brand design typography brandbook colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3286cc #3286cc RGB(50, 134, 204)Tufts Blue
#c2dbf0 #c2dbf0 RGB(194, 219, 240)Beau Blue
#1a456a #1a456a RGB(26, 69, 106)Indigo (Rainbow)
#a08464 #a08464 RGB(160, 132, 100)Beaver
#c7b7a9 #c7b7a9 RGB(199, 183, 169)Silver Pink
#2f3253 #2f3253 RGB(47, 50, 83)Jacarta

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3286cc
#a08464
1.1
#3286cc
#c7b7a9
1.98
#c2dbf0
#c7b7a9
1.36
#1a456a
#2f3253
1.23
#a08464
#c7b7a9
1.8

Image palette Brand design typography brandbook colours png

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