Brand identity home custom logo design colours

  • Violet-Blue (Crayola)
    #6872d9
  • Blue Bell
    #a59fdc
  • Indigo (Rainbow)
    #1a2169
  • Ube
    #8c7cbc
  • Ube
    #828cc2
  • Deep Koamaru
    #323c5c
  0.15k
Created at 06/10/2022 13:54
The palette consists of Light, Dark, Semi dark colors. Accent colors Violet-Blue (Crayola) #6872d9 and Indigo (Rainbow) #1a2169. Palette has Cool colors temperature.

By lightness, this palette runs from #1A2169 (darkest) to #A59FDC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 44% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1A2169, #323C5C, #6872D9, #828CC2, #8C7CBC, #A59FDC

Palette Brand identity home custom logo design colours combines 6 color codes:
HEX: #6872d9, RGB: (104, 114, 217); HEX: #a59fdc, RGB: (165, 159, 220); HEX: #1a2169, RGB: (26, 33, 105)
HEX: #8c7cbc, RGB: (140, 124, 188); HEX: #828cc2, RGB: (130, 140, 194); HEX: #323c5c, RGB: (50, 60, 92)
Simplified version of palette colors
Shade of Medium Slate Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Tint of Medium Purple, Shade of Cornflower Blue, Shade of Dark Slate Blue
Color scheme was created by colorswall

Color codes in palette

Brand identity home custom logo design colours color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#6872d9#6872d9RGB(104, 114, 217)Violet-Blue (Crayola)—
#a59fdc#a59fdcRGB(165, 159, 220)Blue Bell—
#1a2169#1a2169RGB(26, 33, 105)Indigo (Rainbow)—
#8c7cbc#8c7cbcRGB(140, 124, 188)Ube—
#828cc2#828cc2RGB(130, 140, 194)Ube—
#323c5c#323c5cRGB(50, 60, 92)Deep Koamaru—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#6872d9
#a59fdc
1.71
#6872d9
#8c7cbc
1.14
#6872d9
#828cc2
1.29
#a59fdc
#8c7cbc
1.5
#a59fdc
#828cc2
1.32
#1a2169
#323c5c
1.32

Image palette Brand identity home custom logo design colours png