Modern logo logos brand identity colors

The palette consists of Light, Semi dark colors. Accent colors #2970f2 and Majorelle Blue #6d42fa. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #344454 (darkest) to #A7BBD6 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #2970F2, #344454, #6D42FA, #7B2CA3, #A7BBD6, #AC4E7C

Palette Modern logo logos brand identity colors has combination of 6 codes colors:

HEX: #2970f2, RGB: (41, 112, 242); HEX: #6d42fa, RGB: (109, 66, 250); HEX: #7b2ca3, RGB: (123, 44, 163)

HEX: #ac4e7c, RGB: (172, 78, 124); HEX: #a7bbd6, RGB: (167, 187, 214); HEX: #344454, RGB: (52, 68, 84)

Simplified version of palette colors

Tint of royalblue, Shade of blueviolet, Shade of darkmagenta, Shade of mediumvioletred, Tint of lightsteelblue, Tint of darkslateblue

Color scheme was created by colorswall

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Colors codes in palette

Modern logo logos brand identity colors color codes HEX, RGB information in table

9 color pairs have low contrast and need improvement which may impact readability.