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Created at 07/24/2022 11:28
  0.12k

Brand mark modern logo design palette

  • Vivid Cerulean
    #11a6f2
  • Lavender Indigo
    #a061f1
  • Dark Cerulean
    #164e77
  • Roman Silver
    #848c94
  • Columbia Blue
    #d2d9e8
  • Dark Purple
    #2c1d3c
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The palette consists of Light, Dark colors. Accent colors Vivid Cerulean #11a6f2 and Lavender Indigo #a061f1. Palette has Cool colors temperature.

By lightness, this palette runs from #2C1D3C (darkest) to #D2D9E8 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #11A6F2, #164E77, #2C1D3C, #848C94, #A061F1, #D2D9E8

Palette Brand mark modern logo design palette has combination of 6 codes colors:
HEX: #11a6f2, RGB: (17, 166, 242); HEX: #a061f1, RGB: (160, 97, 241); HEX: #164e77, RGB: (22, 78, 119)
HEX: #848c94, RGB: (132, 140, 148); HEX: #d2d9e8, RGB: (210, 217, 232); HEX: #2c1d3c, RGB: (44, 29, 60)
Simplified version of palette colors
Tint of deepskyblue, Tint of mediumpurple, Tint of darkslateblue, Shade of lightslategrey, Tint of lavender, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Brand mark modern logo design palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#11a6f2 #11a6f2 RGB(17, 166, 242)Vivid Cerulean
#a061f1 #a061f1 RGB(160, 97, 241)Lavender Indigo
#164e77 #164e77 RGB(22, 78, 119)Dark Cerulean
#848c94 #848c94 RGB(132, 140, 148)Roman Silver
#d2d9e8 #d2d9e8 RGB(210, 217, 232)Columbia Blue
#2c1d3c #2c1d3c RGB(44, 29, 60)Dark Purple

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#11a6f2
#a061f1
1.41
#11a6f2
#848c94
1.25
#11a6f2
#d2d9e8
1.91
#a061f1
#848c94
1.12
#164e77
#2c1d3c
1.77

Image palette Brand mark modern logo design palette png

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