Created at 07/24/2022 17:52

W logo branding mark logos

The palette consists of Light, Dark colors. Accent colors Spiro Disco Ball #2bd6fa and Ochre #c4741c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #34243C (darkest) to #D19DF3 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #2BD6FA, #34243C, #6D6B72, #A6C8D2, #C4741C, #D19DF3

Palette W logo branding mark logos has combination of 6 codes colors:

HEX: #2bd6fa, RGB: (43, 214, 250); HEX: #d19df3, RGB: (209, 157, 243); HEX: #c4741c, RGB: (196, 116, 28)

HEX: #6d6b72, RGB: (109, 107, 114); HEX: #a6c8d2, RGB: (166, 200, 210); HEX: #34243c, RGB: (52, 36, 60)

Simplified version of palette colors

Tint of skyblue, Tint of plum, Tint of peru, Shade of dimgrey, Tint of lightblue, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

W logo branding mark logos color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.