W logo branding mark logos

  • Spiro Disco Ball
    #2bd6fa
  • Bright Ube
    #d19df3
  • Ochre
    #c4741c
  • Dark Silver
    #6d6b72
  • Pastel Blue
    #a6c8d2
  • Dark Purple
    #34243c
  0.14k
Created at 07/24/2022 17:52
The palette consists of Light, Semi dark, Dark colors. Accent colors Spiro Disco Ball #2bd6fa and Ochre #c4741c. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #34243C (darkest) to #A6C8D2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2BD6FA, #34243C, #6D6B72, #A6C8D2, #C4741C, #D19DF3

Palette W logo branding mark logos combines 6 color codes:
HEX: #2bd6fa, RGB: (43, 214, 250); HEX: #d19df3, RGB: (209, 157, 243); HEX: #c4741c, RGB: (196, 116, 28)
HEX: #6d6b72, RGB: (109, 107, 114); HEX: #a6c8d2, RGB: (166, 200, 210); HEX: #34243c, RGB: (52, 36, 60)
Simplified version of palette colors
Shade of Sky Blue, Shade of Plum, Shade of Peru, Tint of Dim Gray, Shade of Light Blue, Tint of Midnight Blue
Color scheme was created by colorswall

Color codes in palette

W logo branding mark logos color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#2bd6fa#2bd6faRGB(43, 214, 250)Spiro Disco Ball—
#d19df3#d19df3RGB(209, 157, 243)Bright Ube—
#c4741c#c4741cRGB(196, 116, 28)Ochre—
#6d6b72#6d6b72RGB(109, 107, 114)Dark Silver—
#a6c8d2#a6c8d2RGB(166, 200, 210)Pastel Blue—
#34243c#34243cRGB(52, 36, 60)Dark Purple—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#2bd6fa
#d19df3
1.23
#2bd6fa
#a6c8d2
1.02
#d19df3
#c4741c
1.67
#d19df3
#a6c8d2
1.2
#c4741c
#6d6b72
1.46

Image palette W logo branding mark logos png