Color psychology branding iconic brand identity colors
- Metallic Blue#2d527f
- French Pink#fc7495
- Dark Cerulean#164171
- Blue Yonder#59789b
- Weldon Blue#7b96b1
- Charleston Green#2c2c2c
Created at 07/25/2022 09:49
The palette consists of Semi dark, Light, Dark colors. Accent colors French Pink #fc7495 and Dark Cerulean #164171. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #2C2C2C (darkest) to #FC7495 (lightest). The lightness range is moderate.
Saturation is mixed — 3 muted and 2 vivid out of 6 colors.
A varied palette: its hues are spread across about 135° of the color wheel.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #164171, #2C2C2C, #2D527F, #59789B, #7B96B1, #FC7495
Palette Color psychology branding iconic brand identity colors combines 6 color codes:
HEX: #2d527f, RGB: (45, 82, 127); HEX: #fc7495, RGB: (252, 116, 149); HEX: #164171, RGB: (22, 65, 113)
HEX: #59789b, RGB: (89, 120, 155); HEX: #7b96b1, RGB: (123, 150, 177); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Tint of Dark Slate Blue, Tint of Pale Violet Red, Shade of Dark Slate Blue, Shade of Steel Blue, Tint of Light Slate Gray, Tint of Black
Color scheme was created by colorswall
Color codes in palette
Color psychology branding iconic brand identity colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #2d527f | #2d527f | RGB(45, 82, 127) | Metallic Blue | — |
| #fc7495 | #fc7495 | RGB(252, 116, 149) | French Pink | — |
| #164171 | #164171 | RGB(22, 65, 113) | Dark Cerulean | — |
| #59789b | #59789b | RGB(89, 120, 155) | Blue Yonder | — |
| #7b96b1 | #7b96b1 | RGB(123, 150, 177) | Weldon Blue | — |
| #2c2c2c | #2c2c2c | RGB(44, 44, 44) | Charleston Green | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#2d527f | #164171 | 1.29 |
#2d527f | #59789b | 1.74 |
#2d527f | #2c2c2c | 1.74 |
#fc7495 | #59789b | 1.76 |
#fc7495 | #7b96b1 | 1.18 |
#164171 | #2c2c2c | 1.34 |
Image palette Color psychology branding iconic brand identity colors png
Export Palette
Download the "Color psychology branding iconic brand identity colors" in multiple formats for seamless integration into your design projects.
Available formats: