Created at 07/27/2022 07:59

Ci design animation identity branding colors

The palette consists of Light, Dark colors. Accent colors Diamond #c6ecfc and Beaver #a08666. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #040C0C (darkest) to #C6ECFC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #040C0C, #3FBFBF, #584C3C, #A08666, #AAC9D0, #C6ECFC

Palette Ci design animation identity branding colors has combination of 6 codes colors:

HEX: #3fbfbf, RGB: (63, 191, 191); HEX: #c6ecfc, RGB: (198, 236, 252); HEX: #040c0c, RGB: (4, 12, 12)

HEX: #a08666, RGB: (160, 134, 102); HEX: #aac9d0, RGB: (170, 201, 208); HEX: #584c3c, RGB: (88, 76, 60)

Simplified version of palette colors

Shade of darkturquoise, Shade of lightblue, Shade of Black, Tint of peru, Tint of lightblue, Tint of dimgrey

Color scheme was created by colorswall

Colors codes in palette

Ci design animation identity branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3fbfbf	#3fbfbf	RGB(63, 191, 191)	Maximum Blue Green	—
#c6ecfc	#c6ecfc	RGB(198, 236, 252)	Diamond	—
#040c0c	#040c0c	RGB(4, 12, 12)	Vampire Black	—
#a08666	#a08666	RGB(160, 134, 102)	Beaver	—
#aac9d0	#aac9d0	RGB(170, 201, 208)	Pastel Blue	—
#584c3c	#584c3c	RGB(88, 76, 60)	Olive Drab Camouflage	—

5 color pairs have low contrast and need improvement which may impact readability.