Graphic design logo lettering branding palette
- Blue-Gray#6492c6
- Lavender Blue#bbd4fb
- American Blue#3d2a73
- Dark Blue-Gray#6a65a4
- Jet Stream#b4d4d4
- Charleston Green#242c2c
Created at 07/27/2022 08:14
The palette consists of Light, Semi dark, Dark colors. Accent colors Lavender Blue #bbd4fb and American Blue #3d2a73. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #242C2C (darkest) to #BBD4FB (lightest). The lightness range is wide.
Saturation is mixed — 3 muted and 1 vivid out of 6 colors.
The hues stay in one region of the color wheel, spanning about 76°.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #242C2C, #3D2A73, #6492C6, #6A65A4, #B4D4D4, #BBD4FB
Palette Graphic design logo lettering branding palette combines 6 color codes:
HEX: #6492c6, RGB: (100, 146, 198); HEX: #bbd4fb, RGB: (187, 212, 251); HEX: #3d2a73, RGB: (61, 42, 115)
HEX: #6a65a4, RGB: (106, 101, 164); HEX: #b4d4d4, RGB: (180, 212, 212); HEX: #242c2c, RGB: (36, 44, 44)
Simplified version of palette colors
Shade of Cornflower Blue, Tint of Light Steel Blue, Tint of Midnight Blue, Tint of Slate Blue, Shade of Powder Blue, Tint of Black
Color scheme was created by colorswall
Color codes in palette
Graphic design logo lettering branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #6492c6 | #6492c6 | RGB(100, 146, 198) | Blue-Gray | — |
| #bbd4fb | #bbd4fb | RGB(187, 212, 251) | Lavender Blue | — |
| #3d2a73 | #3d2a73 | RGB(61, 42, 115) | American Blue | — |
| #6a65a4 | #6a65a4 | RGB(106, 101, 164) | Dark Blue-Gray | — |
| #b4d4d4 | #b4d4d4 | RGB(180, 212, 212) | Jet Stream | — |
| #242c2c | #242c2c | RGB(36, 44, 44) | Charleston Green | — |
Color Palette Contrast
3 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#6492c6 | #6a65a4 | 1.61 |
#bbd4fb | #b4d4d4 | 1.04 |
#3d2a73 | #242c2c | 1.2 |
Image palette Graphic design logo lettering branding palette png
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