Ux ui 设计 branding colours

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Created at 12/15/2019 11:23

The palette consists of Light, Semi dark colors. Accent colors #fce46c and #77630c. Palette has Warm colors temperature.

By lightness, this palette runs from #77630C (darkest) to #FCE46C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 37°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #77630C, #8A720E, #B4B659, #D6B9A5, #EBCB42, #FCE46C

Palette Ux ui 设计 branding colours combines 6 color codes:

HEX: #ebcb42, RGB: (235, 203, 66); HEX: #fce46c, RGB: (252, 228, 108); HEX: #77630c, RGB: (119, 99, 12)

HEX: #b4b659, RGB: (180, 182, 89); HEX: #d6b9a5, RGB: (214, 185, 165); HEX: #8a720e, RGB: (138, 114, 14)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Shade of Olive, Shade of Dark Khaki, Tint of Tan, Shade of Olive

Color scheme was created by colorswall

Color codes in palette

Ux ui 设计 branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ebcb42	#ebcb42	RGB(235, 203, 66)	—	—
#fce46c	#fce46c	RGB(252, 228, 108)	—	—
#77630c	#77630c	RGB(119, 99, 12)	—	—
#b4b659	#b4b659	RGB(180, 182, 89)	—	—
#d6b9a5	#d6b9a5	RGB(214, 185, 165)	—	—
#8a720e	#8a720e	RGB(138, 114, 14)	—	—

7 color pairs have low contrast and need improvement which may impact readability.