Minimalist logo design branding flat brand identity

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Created at 12/15/2019 12:07

The palette consists of Light, Semi dark colors. Accent colors #c4e29b and #147c3c. Palette has Cool colors temperature.

By lightness, this palette runs from #147C3C (darkest) to #C4E29B (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 45% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 62°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #147C3C, #4C946C, #5BA477, #8CC43C, #ADD3BC, #C4E29B

Palette Minimalist logo design branding flat brand identity combines 6 color codes:

HEX: #8cc43c, RGB: (140, 196, 60); HEX: #c4e29b, RGB: (196, 226, 155); HEX: #147c3c, RGB: (20, 124, 60)

HEX: #5ba477, RGB: (91, 164, 119); HEX: #add3bc, RGB: (173, 211, 188); HEX: #4c946c, RGB: (76, 148, 108)

Simplified version of palette colors

Shade of Yellow Green, Tint of Light Green, Shade of Sea Green, Tint of Medium Sea Green, Tint of Dark Sea Green, Tint of Sea Green

Color scheme was created by colorswall

Color codes in palette

Minimalist logo design branding flat brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8cc43c	#8cc43c	RGB(140, 196, 60)	—	—
#c4e29b	#c4e29b	RGB(196, 226, 155)	—	—
#147c3c	#147c3c	RGB(20, 124, 60)	—	—
#5ba477	#5ba477	RGB(91, 164, 119)	—	—
#add3bc	#add3bc	RGB(173, 211, 188)	—	—
#4c946c	#4c946c	RGB(76, 148, 108)	—	—

9 color pairs have low contrast and need improvement which may impact readability.