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Created at 08/01/2022 11:57
Brand identity development shopping interaction design online colors
- Beer#f49221
- Mellow Apricot#efbd7d
- Golden Brown#9c541c
- Brown (Traditional)#915107
- Light Gray#d6d4d1
- Cola#342f24
The palette consists of Light, Semi dark, Dark colors. Accent colors Beer #f49221 and Brown (Traditional) #915107. Palette has Warm, Neutral colors temperature.
By lightness, this palette runs from #342F24 (darkest) to #D6D4D1 (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma).
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans warm.
HEX codes (sorted): #342F24, #915107, #9C541C, #D6D4D1, #EFBD7D, #F49221
Palette Brand identity development shopping interaction design online colors has combination of 6 codes colors:
HEX: #f49221, RGB: (244, 146, 33); HEX: #efbd7d, RGB: (239, 189, 125); HEX: #9c541c, RGB: (156, 84, 28)
HEX: #915107, RGB: (145, 81, 7); HEX: #d6d4d1, RGB: (214, 212, 209); HEX: #342f24, RGB: (52, 47, 36)
Simplified version of palette colors
Shade of darkorange, Shade of burlywood, Tint of sienna, Shade of saddlebrown, Shade of lightgrey, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Brand identity development shopping interaction design online colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f49221 | #f49221 | RGB(244, 146, 33) | Beer | — |
| #efbd7d | #efbd7d | RGB(239, 189, 125) | Mellow Apricot | — |
| #9c541c | #9c541c | RGB(156, 84, 28) | Golden Brown | — |
| #915107 | #915107 | RGB(145, 81, 7) | Brown (Traditional) | — |
| #d6d4d1 | #d6d4d1 | RGB(214, 212, 209) | Light Gray | — |
| #342f24 | #342f24 | RGB(52, 47, 36) | Cola | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f49221 | #efbd7d | 1.36 |
#f49221 | #d6d4d1 | 1.58 |
#efbd7d | #d6d4d1 | 1.15 |
#9c541c | #915107 | 1.09 |
Image palette Brand identity development shopping interaction design online colors png
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