Brand identity development shopping interaction design online colors
- Beer#f49221
- Mellow Apricot#efbd7d
- Golden Brown#9c541c
- Brown (Traditional)#915107
- Light Gray#d6d4d1
- Cola#342f24
Created at 08/01/2022 11:57
The palette consists of Light, Semi dark, Dark colors. Accent colors Beer #f49221 and Brown (Traditional) #915107. Palette has Warm, Neutral colors temperature.
By lightness, this palette runs from #342F24 (darkest) to #D6D4D1 (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 15°.
Overall temperature among swatches leans warm (5 of 6).
HEX codes (sorted): #342F24, #915107, #9C541C, #D6D4D1, #EFBD7D, #F49221
Palette Brand identity development shopping interaction design online colors combines 6 color codes:
HEX: #f49221, RGB: (244, 146, 33); HEX: #efbd7d, RGB: (239, 189, 125); HEX: #9c541c, RGB: (156, 84, 28)
HEX: #915107, RGB: (145, 81, 7); HEX: #d6d4d1, RGB: (214, 212, 209); HEX: #342f24, RGB: (52, 47, 36)
Simplified version of palette colors
Tint of darkorange, Tint of burlywood, Shade of sienna, Tint of saddlebrown, Tint of lightgrey, Tint of Black
Color scheme was created by colorswall
Color codes in palette
Brand identity development shopping interaction design online colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #f49221 | #f49221 | RGB(244, 146, 33) | Beer | — |
| #efbd7d | #efbd7d | RGB(239, 189, 125) | Mellow Apricot | — |
| #9c541c | #9c541c | RGB(156, 84, 28) | Golden Brown | — |
| #915107 | #915107 | RGB(145, 81, 7) | Brown (Traditional) | — |
| #d6d4d1 | #d6d4d1 | RGB(214, 212, 209) | Light Gray | — |
| #342f24 | #342f24 | RGB(52, 47, 36) | Cola | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#f49221 | #efbd7d | 1.36 |
#f49221 | #d6d4d1 | 1.58 |
#efbd7d | #d6d4d1 | 1.15 |
#9c541c | #915107 | 1.09 |
Image palette Brand identity development shopping interaction design online colors png
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