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Created at 08/08/2022 10:32
  0.15k

Branding unused minimalist logo brand identity

  • Metallic Yellow
    #fbc90b
  • Blue-Violet
    #6f33ef
  • Neon Blue
    #2c0597
  • Rhythm
    #797993
  • Metallic Silver
    #a5a4b6
  • Yankees Blue
    #242443
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The palette consists of Light, Dark colors. Accent colors Metallic Yellow #fbc90b and Neon Blue #2c0597. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242443 (darkest) to #A5A4B6 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #242443, #2C0597, #6F33EF, #797993, #A5A4B6, #FBC90B

Palette Branding unused minimalist logo brand identity has combination of 6 codes colors:
HEX: #fbc90b, RGB: (251, 201, 11); HEX: #6f33ef, RGB: (111, 51, 239); HEX: #2c0597, RGB: (44, 5, 151)
HEX: #797993, RGB: (121, 121, 147); HEX: #a5a4b6, RGB: (165, 164, 182); HEX: #242443, RGB: (36, 36, 67)
Simplified version of palette colors
Tint of gold, Tint of blueviolet, Shade of darkblue, Tint of slategrey, Tint of darkgrey, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Branding unused minimalist logo brand identity color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fbc90b #fbc90b RGB(251, 201, 11)Metallic Yellow
#6f33ef #6f33ef RGB(111, 51, 239)Blue-Violet
#2c0597 #2c0597 RGB(44, 5, 151)Neon Blue
#797993 #797993 RGB(121, 121, 147)Rhythm
#a5a4b6 #a5a4b6 RGB(165, 164, 182)Metallic Silver
#242443 #242443 RGB(36, 36, 67)Yankees Blue

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fbc90b
#a5a4b6
1.56
#6f33ef
#797993
1.46
#2c0597
#242443
1.11
#797993
#a5a4b6
1.72

Image palette Branding unused minimalist logo brand identity png

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