Created at 08/10/2022 13:47
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Asterisk brand identity designer branding translation

  • Blue (RYB)
    #0756eb
  • Purple (X11)
    #aa3ffb
  • Bangladesh Green
    #0b615a
  • Pastel Violet
    #c28dc2
  • Ecru
    #c4b079
  • Bistre
    #34291a
The palette consists of Light, Semi dark, Dark colors. Accent colors Purple (X11) #aa3ffb and Ecru #c4b079. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #34291A (darkest) to #C28DC2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0756EB, #0B615A, #34291A, #AA3FFB, #C28DC2, #C4B079

Palette Asterisk brand identity designer branding translation has combination of 6 codes colors:
HEX: #0756eb, RGB: (7, 86, 235); HEX: #aa3ffb, RGB: (170, 63, 251); HEX: #0b615a, RGB: (11, 97, 90)
HEX: #c28dc2, RGB: (194, 141, 194); HEX: #c4b079, RGB: (196, 176, 121); HEX: #34291a, RGB: (52, 41, 26)
Simplified version of palette colors
Tint of royalblue, Tint of mediumorchid, Shade of darkslategrey, Tint of plum, Tint of darkkhaki, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Asterisk brand identity designer branding translation color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#0756eb #0756eb RGB(7, 86, 235)Blue (RYB)
#aa3ffb #aa3ffb RGB(170, 63, 251)Purple (X11)
#0b615a #0b615a RGB(11, 97, 90)Bangladesh Green
#c28dc2 #c28dc2 RGB(194, 141, 194)Pastel Violet
#c4b079 #c4b079 RGB(196, 176, 121)Ecru
#34291a #34291a RGB(52, 41, 26)Bistre

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#0756eb
#aa3ffb
1.35
#0756eb
#0b615a
1.23
#aa3ffb
#0b615a
1.67
#aa3ffb
#c28dc2
1.63
#0b615a
#34291a
1.94
#c28dc2
#c4b079
1.24

Image palette Asterisk brand identity designer branding translation png