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Created at 08/11/2022 11:18
  0.14k

Branding insurance software tech

  • Lavender Indigo
    #9d4fea
  • Lavender (Floral)
    #bc82ee
  • Jacarta
    #3e2665
  • Royal Purple
    #7651a6
  • Pastel Gray
    #ccccbc
  • Russian Violet
    #342454
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The palette consists of Light, Dark, Semi dark colors. Accent colors Lavender Indigo #9d4fea and Pastel Gray #ccccbc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #342454 (darkest) to #CCCCBC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #342454, #3E2665, #7651A6, #9D4FEA, #BC82EE, #CCCCBC

Palette Branding insurance software tech has combination of 6 codes colors:
HEX: #9d4fea, RGB: (157, 79, 234); HEX: #bc82ee, RGB: (188, 130, 238); HEX: #3e2665, RGB: (62, 38, 101)
HEX: #7651a6, RGB: (118, 81, 166); HEX: #ccccbc, RGB: (204, 204, 188); HEX: #342454, RGB: (52, 36, 84)
Simplified version of palette colors
Shade of darkorchid, Shade of mediumpurple, Shade of midnightblue, Tint of slateblue, Tint of lightgrey, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Branding insurance software tech color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#9d4fea #9d4fea RGB(157, 79, 234)Lavender Indigo
#bc82ee #bc82ee RGB(188, 130, 238)Lavender (Floral)
#3e2665 #3e2665 RGB(62, 38, 101)Jacarta
#7651a6 #7651a6 RGB(118, 81, 166)Royal Purple
#ccccbc #ccccbc RGB(204, 204, 188)Pastel Gray
#342454 #342454 RGB(52, 36, 84)Russian Violet

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#9d4fea
#bc82ee
1.59
#9d4fea
#7651a6
1.35
#bc82ee
#ccccbc
1.7
#3e2665
#342454
1.09

Image palette Branding insurance software tech png

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