Symbol logomark branding brand identity colors
- Button Blue#1e9ef8
- Orange-Yellow (Crayola)#fcc464
- Palatinate Purple#602364
- Liberty#594d9d
- Languid Lavender#ddc8e1
- Jacarta#303658
Symbol logomark branding brand identity colors has 6 colors spread across many hues. The lightest color is Languid Lavender (#DDC8E1), the darkest Jacarta (#303658). Its strongest contrast pair is #303658 on #DDC8E1 (7.4:1, WCAG AAA).
By lightness, this palette runs from #303658 (darkest) to #DDC8E1 (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range, averaging 55% across the palette.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #1E9EF8, #303658, #594D9D, #602364, #DDC8E1, #FCC464
Color codes in palette
Symbol logomark branding brand identity colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #1e9ef8 | #1e9ef8 | RGB(30, 158, 248) | Button Blue | — |
| #fcc464 | #fcc464 | RGB(252, 196, 100) | Orange-Yellow (Crayola) | — |
| #602364 | #602364 | RGB(96, 35, 100) | Palatinate Purple | — |
| #594d9d | #594d9d | RGB(89, 77, 157) | Liberty | — |
| #ddc8e1 | #ddc8e1 | RGB(221, 200, 225) | Languid Lavender | — |
| #303658 | #303658 | RGB(48, 54, 88) | Jacarta | — |
Color Palette Contrast
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#1e9ef8 | #fcc464 | 1.81 |
#1e9ef8 | #ddc8e1 | 1.83 |
#fcc464 | #ddc8e1 | 1.01 |
#602364 | #594d9d | 1.54 |
#602364 | #303658 | 1.07 |
#594d9d | #303658 | 1.65 |
Image palette Symbol logomark branding brand identity colors png
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