Box brand identity typography water colours
- Middle Red#e49474
- Pastel Pink#dca69e
- Rich Black (FOGRA29)#04140c
- Middle Red Purple#a05450
- Pastel Blue#a9bad5
- Police Blue#3f526e
Created at 08/25/2022 17:07
The palette consists of Light, Dark, Semi dark colors. Accent colors Middle Red #e49474 and Rich Black (FOGRA29) #04140c. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #04140C (darkest) to #A9BAD5 (lightest). The lightness range is wide.
Saturation is mixed — 1 muted and 2 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans warm (3 of 6).
HEX codes (sorted): #04140C, #3F526E, #A05450, #A9BAD5, #DCA69E, #E49474
Palette Box brand identity typography water colours combines 6 color codes:
HEX: #e49474, RGB: (228, 148, 116); HEX: #dca69e, RGB: (220, 166, 158); HEX: #04140c, RGB: (4, 20, 12)
HEX: #a05450, RGB: (160, 84, 80); HEX: #a9bad5, RGB: (169, 186, 213); HEX: #3f526e, RGB: (63, 82, 110)
Simplified version of palette colors
Shade of Dark Salmon, Tint of Rosy Brown, Tint of Black, Shade of Indian Red, Shade of Light Steel Blue, Tint of Dark Slate Blue
Color scheme was created by colorswall
Color codes in palette
Box brand identity typography water colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #e49474 | #e49474 | RGB(228, 148, 116) | Middle Red | — |
| #dca69e | #dca69e | RGB(220, 166, 158) | Pastel Pink | — |
| #04140c | #04140c | RGB(4, 20, 12) | Rich Black (FOGRA29) | — |
| #a05450 | #a05450 | RGB(160, 84, 80) | Middle Red Purple | — |
| #a9bad5 | #a9bad5 | RGB(169, 186, 213) | Pastel Blue | — |
| #3f526e | #3f526e | RGB(63, 82, 110) | Police Blue | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#e49474 | #dca69e | 1.13 |
#e49474 | #a9bad5 | 1.21 |
#dca69e | #a9bad5 | 1.06 |
#a05450 | #3f526e | 1.46 |
Image palette Box brand identity typography water colours png
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