Branding shopping web application online shop palette

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Created at 08/26/2022 10:08

The palette consists of Semi dark, Light colors. Accent colors Royal Blue #3f60e6 and Rose Ebony #5c4444. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5C4444 (darkest) to #A8BECB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3F60E6, #54969C, #5C4444, #7C2484, #A8BECB, #A9A8E6

Palette Branding shopping web application online shop palette combines 6 color codes:

HEX: #3f60e6, RGB: (63, 96, 230); HEX: #a9a8e6, RGB: (169, 168, 230); HEX: #7c2484, RGB: (124, 36, 132)

HEX: #54969c, RGB: (84, 150, 156); HEX: #a8becb, RGB: (168, 190, 203); HEX: #5c4444, RGB: (92, 68, 68)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Tint of Purple, Shade of Cadet Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding shopping web application online shop palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3f60e6	#3f60e6	RGB(63, 96, 230)	Royal Blue	—
#a9a8e6	#a9a8e6	RGB(169, 168, 230)	Maximum Blue Purple	—
#7c2484	#7c2484	RGB(124, 36, 132)	Maximum Purple	—
#54969c	#54969c	RGB(84, 150, 156)	Cadet Blue	—
#a8becb	#a8becb	RGB(168, 190, 203)	Pastel Blue	—
#5c4444	#5c4444	RGB(92, 68, 68)	Rose Ebony	—

7 color pairs have low contrast and need improvement which may impact readability.