Fresh 2019 design branding hex colors

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Created at 12/17/2019 07:48

The palette consists of Light, Semi dark colors. Accent colors #a3cfc1 and #864a12. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #744010 (darkest) to #F9E6D4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 132° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #744010, #864A12, #8B9E6B, #A3CFC1, #DF7C1F, #F9E6D4

Palette Fresh 2019 design branding hex colors combines 6 color codes:

HEX: #df7c1f, RGB: (223, 124, 31); HEX: #f9e6d4, RGB: (249, 230, 212); HEX: #744010, RGB: (116, 64, 16)

HEX: #8b9e6b, RGB: (139, 158, 107); HEX: #a3cfc1, RGB: (163, 207, 193); HEX: #864a12, RGB: (134, 74, 18)

Simplified version of palette colors

Shade of Peru, Shade of Antique White, Shade of Saddle Brown, Shade of Dark Sea Green, Shade of Pale Turquoise, Tint of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Fresh 2019 design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#df7c1f	#df7c1f	RGB(223, 124, 31)	—	—
#f9e6d4	#f9e6d4	RGB(249, 230, 212)	—	—
#744010	#744010	RGB(116, 64, 16)	—	—
#8b9e6b	#8b9e6b	RGB(139, 158, 107)	—	—
#a3cfc1	#a3cfc1	RGB(163, 207, 193)	—	—
#864a12	#864a12	RGB(134, 74, 18)	—	—

5 color pairs have low contrast and need improvement which may impact readability.