Icon app logo mark identity colours

  • Very Light Blue
    #6472fb
  • Cornflower Blue
    #7190fa
  • Dark Imperial Blue
    #030f81
  • Philippine Gray
    #8c8c8c
  • Bright Gray
    #edebf3
  • Shisha Coal
    #3c3c3c
  0.13k
Created at 08/30/2022 06:09
The palette consists of Light, Dark, Semi dark colors. Accent colors Dark Imperial Blue #030f81 and Philippine Gray #8c8c8c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #030F81 (darkest) to #EDEBF3 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #030F81, #3C3C3C, #6472FB, #7190FA, #8C8C8C, #EDEBF3

Palette Icon app logo mark identity colours combines 6 color codes:
HEX: #6472fb, RGB: (100, 114, 251); HEX: #7190fa, RGB: (113, 144, 250); HEX: #030f81, RGB: (3, 15, 129)
HEX: #8c8c8c, RGB: (140, 140, 140); HEX: #edebf3, RGB: (237, 235, 243); HEX: #3c3c3c, RGB: (60, 60, 60)
Simplified version of palette colors
Tint of Medium Slate Blue, Tint of Cornflower Blue, Tint of Dark Blue, Tint of Grey, Shade of Ghost White, Shade of Dark Slate Gray
Color scheme was created by colorswall

Color codes in palette

Icon app logo mark identity colours color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#6472fb#6472fbRGB(100, 114, 251)Very Light Blue—
#7190fa#7190faRGB(113, 144, 250)Cornflower Blue—
#030f81#030f81RGB(3, 15, 129)Dark Imperial Blue—
#8c8c8c#8c8c8cRGB(140, 140, 140)Philippine GrayGray55
#edebf3#edebf3RGB(237, 235, 243)Bright Gray—
#3c3c3c#3c3c3cRGB(60, 60, 60)Shisha Coal—

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#6472fb
#7190fa
1.32
#6472fb
#8c8c8c
1.16
#7190fa
#8c8c8c
1.13
#030f81
#3c3c3c
1.37

Image palette Icon app logo mark identity colours png