Branding finance product design ui colors

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Created at 08/30/2022 14:59

The palette consists of Semi dark, Light colors. Accent colors Celtic Blue #2c5cd0 and Pale Taupe #b89c80. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1F3364 (darkest) to #B89C80 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1F3364, #2C5CD0, #305434, #638DD5, #669959, #B89C80

Palette Branding finance product design ui colors combines 6 color codes:

HEX: #2c5cd0, RGB: (44, 92, 208); HEX: #638dd5, RGB: (99, 141, 213); HEX: #1f3364, RGB: (31, 51, 100)

HEX: #669959, RGB: (102, 153, 89); HEX: #b89c80, RGB: (184, 156, 128); HEX: #305434, RGB: (48, 84, 52)

Simplified version of palette colors

Shade of Royal Blue, Shade of Cornflower Blue, Tint of Midnight Blue, Tint of Sea Green, Shade of Tan, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding finance product design ui colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c5cd0	#2c5cd0	RGB(44, 92, 208)	Celtic Blue	—
#638dd5	#638dd5	RGB(99, 141, 213)	Blue-Gray	—
#1f3364	#1f3364	RGB(31, 51, 100)	Indigo (Rainbow)	—
#669959	#669959	RGB(102, 153, 89)	Russian Green	—
#b89c80	#b89c80	RGB(184, 156, 128)	Pale Taupe	—
#305434	#305434	RGB(48, 84, 52)	Mughal Green	—

7 color pairs have low contrast and need improvement which may impact readability.