Ux mobile branding logo colours

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Created at 12/17/2019 08:20

The palette consists of Semi dark, Light, Dark colors. Accent colors #a2123a and #740c1c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #472E29 (darkest) to #D6CAB7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 53°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #472E29, #740C1C, #9F735C, #A2123A, #D68E8A, #D6CAB7

Palette Ux mobile branding logo colours combines 6 color codes:

HEX: #a2123a, RGB: (162, 18, 58); HEX: #d68e8a, RGB: (214, 142, 138); HEX: #740c1c, RGB: (116, 12, 28)

HEX: #9f735c, RGB: (159, 115, 92); HEX: #d6cab7, RGB: (214, 202, 183); HEX: #472e29, RGB: (71, 46, 41)

Simplified version of palette colors

Shade of Brown, Tint of rosybrown, Tint of Maroon, Tint of sienna, Shade of antiquewhite, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Ux mobile branding logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a2123a	#a2123a	RGB(162, 18, 58)	—	—
#d68e8a	#d68e8a	RGB(214, 142, 138)	—	—
#740c1c	#740c1c	RGB(116, 12, 28)	—	—
#9f735c	#9f735c	RGB(159, 115, 92)	—	—
#d6cab7	#d6cab7	RGB(214, 202, 183)	—	—
#472e29	#472e29	RGB(71, 46, 41)	—	—

6 color pairs have low contrast and need improvement which may impact readability.