Product online shopping startup branding app concept colors palette

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Created at 12/18/2019 08:08

The palette consists of Light, Dark colors. Accent colors #04b46c and #0cb46c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C323F (darkest) to #C7C19D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04B46C, #0CB46C, #2C323F, #648EB9, #91B2D5, #C7C19D

Palette Product online shopping startup branding app concept colors palette combines 6 color codes:

HEX: #04b46c, RGB: (4, 180, 108); HEX: #91b2d5, RGB: (145, 178, 213); HEX: #0cb46c, RGB: (12, 180, 108)

HEX: #648eb9, RGB: (100, 142, 185); HEX: #c7c19d, RGB: (199, 193, 157); HEX: #2c323f, RGB: (44, 50, 63)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Light Steel Blue, Shade of Medium Sea Green, Shade of Cornflower Blue, Tint of Dark Khaki, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Product online shopping startup branding app concept colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04b46c	#04b46c	RGB(4, 180, 108)	—	—
#91b2d5	#91b2d5	RGB(145, 178, 213)	—	—
#0cb46c	#0cb46c	RGB(12, 180, 108)	—	—
#648eb9	#648eb9	RGB(100, 142, 185)	—	—
#c7c19d	#c7c19d	RGB(199, 193, 157)	—	—
#2c323f	#2c323f	RGB(44, 50, 63)	—	—

10 color pairs have low contrast and need improvement which may impact readability.